Key Points

  • The transaction involved ~146,000 shares with an estimated value of ~$810,000 based on a weighted average execution price of $5.55 per share.

  • The disposal size represented 4% of the shares held directly by the executive prior to the transaction.

  • The CEO maintains a direct equity position of ~3.3 million shares, representing a valuation of $18.30 million as of the September 16, 2026 market close.

  • 10 stocks we like better than Sprinklr ›

President and Chief Executive Officer Rory P. Read sold 145,865 shares of Sprinklr, Inc. (NYSE:CXM) on September 16, 2026, according to a recent SEC Form 4 filing.

Transaction summary

Transaction value based on SEC Form 4 weighted average sale price ($5.55); post-transaction value based on September 16, 2026 market close ($5.59).

Key questions

  • What initiated this transaction?
    The disposal was a non-discretionary "sell to cover" event required by the company's equity incentive plan to fund minimum statutory tax withholding obligations triggered by the vesting of restricted stock units (RSUs).
  • Does this transaction reflect a change in the insider's market outlook?
    The trade was automated to satisfy tax requirements and does not represent a discretionary decision by the reporting person or a shift in the executive's assessment of the company.
  • What is the status of the insider's remaining equity exposure?
    Read continues to hold 3,273,325 shares directly, ensuring substantial alignment with common shareholders through an ownership stake valued at $18.30 million as of the September 16, 2026 market close.
  • How does this transaction compare to the insider's total direct position?
    The shares traded represented a modest 4% of the insider's prior direct holdings, leaving the vast majority of the equity position intact following the vesting event.

Company Overview

Company Snapshot

  • Sprinklr delivers a unified Customer Experience Management (CXM) platform that processes and interprets unstructured customer interaction data across all digital touchpoints and communication channels.
  • The company generates revenue through cloud-based software subscriptions and services, leveraging its proprietary platform to deliver scalable customer experience solutions to enterprise clients globally.
  • Sprinklr serves large enterprises across multiple industries that require sophisticated tools to manage complex customer journeys and optimize interactions across emerging and established digital channels.

Sprinklr is a global enterprise software company with a market cap of $1.4 billion and TTM revenue of $872.9 million, positioning it as a significant player in the cloud-based customer experience management sector.

The company's CXM platform represents a comprehensive solution designed to integrate and scale across the evolving digital communication landscape, providing enterprises with the capability to extract actionable insights from vast volumes of customer interaction data. With a presence headquartered in New York City, Sprinklr maintains a competitive advantage through its specialized focus on unstructured data processing and seamless multi-channel customer journey integration.

What this transaction means for investors

The September 16 sale of Sprinklr stock by CEO Rory Read is not a cause for investor concern, given it was a non-discretionary transaction executed to satisfy statutory tax withholding obligations following the vesting of RSUs.

An RSU is a form of compensation where a company grants an employee shares of stock at a future date. When that vesting date arrives, as was the case here, a "sell to cover" transaction occurs to pay the related taxes.

Sprinklr's business is not looking well these days, which contributed to its stock's 35% decline over the past year through September 25. In the company's fiscal second quarter, ended July 31, it reported revenue of $213.7 million, up just 1% year over year. However, it's Sprinklr's forecast for fiscal Q3 that scared off Wall Street investors, leading to a sell-off after it announced Q2 results on September 2.

The company expects Q3 sales between $215 million and $216 million. That represents a decline from the prior year's $219.1 million in a sign that its business is struggling.

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Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.